CASE STUDY #1
SURE Maximizes Internet Technology to Sell Homes
- Websites and SURE Internet Marketing Create More Exposure
Technology has become a critical tool in the way real estate practice is conducted today. National Association of Realtor® statistics show that over 84% of home buyers start their search on the Internet in 2009 and 91% projected for 2010. This is why SURE places technology, including online, Internet and website advertising as the cornerstone of our marketing campaigns. You will not find another real estate company in San Diego that produces the scope, nor quality of online marketing that we do at SURE. We employ top-quality listings on Realtor.com, produce the highest quality virtual tours and professional photography, create the most effective and accurate MLS listings, place your listing in over a dozen of the top websites, and create an exclusive web presence for your home. In addition, we build all our own high-end, custom website in-house, including feature pages and sites for our client's property. Most agents, if they even have a website, source them out to third party providers that push out cookie cutter sites that all look the same. Ultimately, this sets our seller’s homes apart from the rest putting them in the best possible light and creating a faster market time and higher sale price.
CASE STUDY #2
Short Sale Success - SURE Closes Short Sale with Multiple Liens
- Seller Gets Full Release from Both Lenders
This seller had relocated out of state and needed to sell her property, however, owed far more than it's current value. In addition, it had both a first and second mortgage which meant getting approval from two different lenders to complete the short sale. To add to the complexity, the seller had a tenant in the property that was in the military that she had a good relationship with and did not want him displaced. SURE listed the property and had 12 offers the first five days! Even with the client living on the East Coast, SURE was able to handle the entire transaction on her behalf electronically. SURE's digital signature technology made it much easier for the seller to sign documents and turn contracts and disclosures around quickly. Then SURE's short sale team managed to successfully get approval on the short sale with Bank of America, the first lien holder, (one of the most difficult banks to do short sales with in the U.S.) as well as First Franklin, the second lien holder. The approval included a complete release of financial liability from both lien holders.
CASE STUDY #3
Multimillion Dollar Seller in Rancho Santa Fe Gets Results with SURE
- Estate is SOLD for $3.2Million - $280,000 more than seller’s target price
This is a classic example of a seller that had tried to sell their home with another agent prior to calling us. For over five months they sought a suitable buyer to no avail. Ultimately they hired us and within four weeks had a strong cash buyer due to our creative strategies and marketing efforts. Though the average market time in Rancho Santa Fe at that time and that price class was more than 10 months*, we were able to get a buyer in less than one month and close weeks later.
CASE STUDY #4
15 Acre Estate Previously Listed for 3 Years
- Sold by SURE in 3 Weeks for MORE than Previous List Price
Perhaps the most compelling reason to do an auction can be found in this next example. After almost 3 years of marketing a property the traditional way with no tangible results, our client turned to us for a solution. After three weeks of auction marketing, and prior to the actual auction date we received an acceptable pre-auction bid for our client. This property represents a common problem may sellers of high-end unique, or “one-of-a-kind” properties face: how do we attract buyers to a special property when the potential buyer pool is small. In this example, we see how creative approaches can create superior results! AUCTION NOTE: Steve Uhlir holds MULTIPLE RECORDS for highest priced sales via auction in San Diego County history.
CASE STUDY #5
SURE Real Estate Auction Brings 23.7% More the Previous List Price
- SURE Marketing Produces Results
Though we wouldn’t claim that this will be the case in every auction, keep in mind that an auction is not necessarily a “fire-sale” but a tactical marketing method that decreases market time and captures “true market value” of a property. SURE luxury estate auctions can, and often do, yield a higher sale price than traditional methods due to increased exposure, the lure of a bargain, competitive bidding, and the inherent sense of urgency an auction creates. In this transaction, we obtained a higher offer that the property had been previously listed for - YES, that can happen, but is only likely with an EXPERIENCED auction team. SURE's Auction team brings more that 50 years of combined auction experience to the table and better results that any other brokerage in the HISTORY OF SAN DIEGO!
CASE STUDY #6
SURE Finds UNLISTED Home For Buyer
- Results in "Perfect New Home" for Buyer
Our buyer client had their heart set on Solana Beach town home, however, when FHA guidelines changed, the condo they were going to buy was no longer a possibility. We remembered a town home that the client loved in Carmel Valley that was on the market several months prior that a member of the SURE Team had taken the client to preview. However, it had been off the market for some time as the seller's circumstances changed and decided not to sell. Realizing that this may be the perfect home for the client, Steve Uhlir, literally went and knocked on the home owners door...and though the property was not "officially" for sale or on the market, low and behold they were willing to sell. These sellers had a price in mind, however, Steve was able to negotiate them down over $30,000 from where they had it listed before.
CASE STUDY #7
Luxury Estate Auction in La Jolla Produces Results
- Live Bidding Yields Sale Price $300,000 More Than Any Previous Offer
After 5 different listing agents (including some of the “top in all of San Diego County”) and a year and a half on the market, a financial institution was ready to get this property off their books but still wanted to obtain the highest possible sale price. They chose to pursue a Luxury Estate Auction with us which proved to be a wise move. After about four weeks of intense auction marketing, auction day arrived and we had approximately 20 people attend the auction. Ultimately the wining bid came in and we had a total contract price of $3,300,000 which was $300,000 higher than any previous offers.
CASE STUDY #8
1st Time Home Buyer
- Receives Guidance and Results
First time home buyers often have unique needs. At SURE we understand these needs and assist a first time home buyer through the process from A-Z. First, we will review rent vs. by options and see if it makes sense for the person to become a home owner. Second, we work with our lender partners to pre-qualify this buyer for a loan with the best possible rates and terms. Third, we set up customized home searches which reach well beyond the scope of just listed properties, but also properties that are not on the market as well as bank-owned properties and foreclosure properties. Fourth, we assist the buyer with referral services such as home warranty, home owner's insurance, contractor services, and much more. Simply put, a first time home buyer that uses SURE receives a one-stop-shop and a seamless home buying experience.
CASE STUDY #9
Cloud on Title – Lis Pendens
Lis Pendens threatens close of sale of property. In some cases there is what is known as a lis pendens (LIS PENDENS - DEFINITION: a notice of a pending lawsuit in which an interest in real property is involved) filed against our client's property. One of my clients was trying to sell a home, however, a lis pendens filed by one of the neighbors was impeding the ability to transfer title and complete the sale of the home. To resolve this issue I coordinated three different law firms, one representing the buyer, the other representing the seller and the other representing the entity that filed the lis pendens. In addition, I worked closely with the title company to ensure that the end result met the needs of my client and that I was able to consummate the sale of the property without any future liability to my client, including full release of the lis pendens. Though this process ended up adding several weeks to the escrow process, I was able to successfully bring all parties to a amenable conclusion which satisfied by client’s needs, allowed the successful close of the subject property in the most timely manner possible, and obtained the full contract price.
CASE STUDY #10
Cloud on Title - Unwarranted Grant Deed on Title
When a client asked me to sell their Rancho Santa Fe home, they immediately made me aware that there were some issues with the title. Unfortunately one of these issues created a “cloud on title” (CLOUD ON TITLE - DEFINITION: any conditions revealed by a title search that adversely affect the title to real estate. Usually clouds on the title cannot be removed except by a quitclaim deed, release, or court action). This cloud on title was impeding the ability to effectively market and ultimately sell the property. After reviewing this cloud on title I interpreted it to be an “unwarranted grant deed” which should be removed. I addressed this issue with my Escrow Officer and we were able to coordinate with the Title Company to remove this action and clear the cloud on title clearing the way for a sale, or transfer of title from Seller to Buyer.
CASE STUDY #11
Outdated Title Description Threatens Sale of Property
In this transaction a Detached Home in outskirts of Downtown San Diego we were selling was defined as Condo in tax records which devalued the appraisal thus threatening the sale of property. The appraiser could not properly value the property as the tax records defined the home as a “condominium”. I interpreted this classification as condominium to be erroneous because under current real estate definitions the property should accurately be described as a “detached dwelling”. If it could be defined as such the appraised could value the property correctly at the offer price and the sale could go through. Ultimately I worked with the San Diego County Assessor's office and had an assessor review the property. After review, and submitting the necessary applications, the San Diego Tax Assessor agreed and changed the classification of the property from condominium to detached thus allowing the appraiser to value the property correctly. This resulted in the successful close of the property at the full contract price.
CASE STUDY #12
The Power of Creative Financing
- Knowledge of Multiple Financing Methods Gives Buyers Leverage
This example is included to depict the advantages of working with not only a qualified Broker, but also an experienced real estate investor. As an investor I have leveraged numerous techniques to purchase real estate including, “subject to” financing, hard-money loans, private party loans, loss mitigation negotiation, default reinstatement, all-cash purchases, lease and purchase options, traditional financing, and many other creative ways to buy real estate. Many agents aren’t even aware of some of these methods, nor do they possess the expertise to utilize them. Having knowledge of these strategies can serve not only my investor clients, but also those that need to employ creative strategies to complete their home purchase transaction.
CASE STUDY #13
Carmel Valley Town Home Sets Record
As a prior owner of a town home in Carmel Valley (Crest at Del Mar), I was able to sell my property in eight days for a record sale price that still holds to this day. Despite other strong offers, I opted to leverage the seller’s market that existed at that time and maximize my proceeds rather “settle for the first good offer.” As I tell my clients, sometimes a good offer is not the best offer. This sale remains the record high price sale for a 2BR town home in Crest at Del Mar to this day and one of the highest ever for a two bedroom condominium in all of Carmel Valley.